Top stories from Social Media Today on February 9, 2012
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Is Twitter the New Help Line? Improving Customer Service with Social Media

Thanks in particular to Twitter, customer experience management is making an abrupt U-turn. More companies now are monitoring Twitter and other online social channels and responding in real-time - often within hours or even minutes. They know the power of social media and the capability of bad news to spread like wildfire. They also recognize the opportunity to influence the message by jumping into a conversation sooner rather than later.  » Continue...

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