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Editor's Choices

The Fatal Flaw of Sales Presentations

By Kelley Robertson - Just about every sales person needs to deliver some type of sales presentation from time-to-time. The tone and manner of these presentations can vary…from a casual conversation with a single prospect to a formal pitch to a buying committee. However, the vast majority of sales presentations contain a fatal flaw. And this flaw causes many presentations to fail.  » Continue...

Five Techniques to Bridge the Marketing-Sales Chasm

By Janet Spire - A particularly high payoff situation is when the sales training is focused on a new product. This is when Marketing usually does get invited to participate in sales training – to “educate” the sales force about the product to be sold.  » Continue...

Facebook Copies Google+ Sharing, And It Doesn't Matter

By Mike Volpe - Facebook has reported that its new profile design, which is getting rolled out to a small group of users this week, includes its own granular sharing options. These options would let the user to, on a message by message basis, choose whether content should be public, only viewable to friends, or viewable to a custom group of people.  » Continue...

4 Things Not to Do on a Cold Call Email

By Mark Hunter - Sometimes it is truly impossible to reach a prospect by telephone – and for some prospects, email is their preferred form of communication. While nothing beats the direct interaction of a live phone call, sometimes instead of a cold call you simply have to send a cold prospecting email. If you do so, however, be carefu l… Don’t let this happen to you…  » Continue...

Like Godin Says, Start to Grow Sales – Just Start

By Lori Richardson - Seth Godin suggests you take action and most likely you’ll make mistakes. The cost of failure is SO much smaller now than before. The new model is to grab attention, and it is not anyone’s job to help you figure out how to save your business.  » Continue...

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